Put simply, my UX process is evidence-based and data-driven:
Make decisions based on that evidence
Validate those decisions
These activities are conducted iteratively, in 'test and learn' cycles, and there are many techniques for gathering and validating evidence (qual and quan).
The Offline Journey
Focusing on why the product is used: the motivations and triggers. This part of the user's journey is where technology meets behavioural psychology.
Many of the decisions that the user makes, in their offline journey, are emotionally driven. If your product can find an emotional trigger to align with, it can achieve user engagement on a much deeper level.
This part of my role overlaps with marketing, but then UX is all about collaboration.
Clients I have worked with
An insight into my process and the techniques I use to make design decisions.